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Tag Archives: bad marketing

White House Down : a movie review

05 Friday Jul 2013

Posted by laurieanichols in postaday, postaday2013, Uncategorized

≈ 4 Comments

Tags

bad marketing, Good movie, movie review, movies, postaday2013

My hubby and I went back to the movie theater. We were originally going to stay at home, I had plans to work outside in the garden, the roses need pruning and sitting by the pool is usually nice, but by 9:30 my hubby and I were roasting in the sun and there was surprisingly not a breeze to be found. The sun felt as if it were hovering just a few feet over our heads so that made short work of our plans to continue doing anything in the garden.

We hadn’t planned to see White House Down because only three months ago we had seen a similar action movie “Olympus has Fallen” with Gerard Butler, a good movie so why see the same premiss again? The marketing machine hadn’t done a very convincing job in making this film very different from the prior action movie targeting the White House, but given the fact that we have seen everything else under the sun, we decided to give it a shot. What’s the worst thing to come from seeing a ho-hum movie, we would be sitting in air-conditioning watching previews and a movie, not that bad of a deal.

All that I can say is that if I were Channing Tatum, Jaime Foxx and Roland Ehrenreich, I would be so very mad at the marketing and publicity arm of the movie studio’s. The movie was really, really good; my hubby went as far as saying “Die Hard” good. There was a surprising element to the entire movie that we weren’t aware of, a brave, smart, determined and gutsy young girl. In my mind she was the X factor that made this movie much, much better than “Olympus has Fallen”.

I’m not going to bore you with the action details or the fighting sequences, those are text book with a few twists but still action movie standards, what set it apart is the hope and faith that is exhibited by a young person. We left the movie theater so happy that we took the chance to see the movie, it was worth it.

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