Think of your blog as a mirror: what does it reveal? Consider your blog name, theme choice, design, bio, posts… what does every element tell you about yourself?
My blog is very simple in every aspect imaginable. The name was easy, since it is about me and my life, I named it laurieancihols. I am not very good at coming up with titles or clever "jeux de mots" (word games), so I always keep it simple. Actually my blog is very similar to my mirror, what you see is what you get. Ever since I was 15, I made it a habit of not wearing makeup because I had seen many of my friends the next morning without their "face" and I didn't want to have that be something that defined me, my "face". So I took that to heart and tried to live with the adage "what you see is what you get morning, noon and night, no surprises"
The same goes with my blog, whenever I write a post, it is done as a stream of consciousness, I reread what I have written to check for spelling errors and punctuation but rarely do I rework it, it flows from my brain through my little fingers, to the keyboard and onto the screen, so from within my mind "what you see is what you get" as well.
I like simplicity, it makes life for me more understandable.